Chief Marketer Staff

• Agencies

  DreamWorks Brings Back Partners for Sinbad DVD

  DreamWorks has three of seven partners from the theatrical release of Sinbad: Legend of the Seven Seas returning for the home video release this fall

• Agencies

  Playboy Prepares for 50th Anniversary Tour

  Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren’t

• News Briefs

  GMR MARKETING: New Berlin, WI, has hired Rick Barakat as director, sports client services. The position takes effect Sept. 4. Barakat will focus on managing

• Canadian Bereavement Register Launched

  The Bereavement Register, a service that eliminates the names, addresses and phone numbers of dead people from mailing lists, telemarketing files and

• HVDMA Hosts List Experts at Next Meeting

  Meet the List Experts is the topic of the next Hudson Valley Direct Marketing Association meeting. The panel of experts will discuss how to make the manager/broker

• Joseph McGee to Head MRM Partners’ New York Office

  Joseph McGee, managing director at BearingPoint Inc. (formerly KPMG Consulting) has been hired as executive vice president and general manager of MRM

• Correction

  A recent item in the List and Database News section needs to be clarified . It should have

• Alloy Cleared for Delia’s Acquisition

  Alloy, Inc. has received the go-ahead from the Federal Trade Commission to acqruie Delia*s Corp. The early termination of the waiting period required

• List and Database News

  Brylane Home Kitchen Within the past 12 months, 334,694 consumers have made purchases via direct mail from this small appliance, dinnerware, cookware,

• H&R Block Names Brad C. Iverson Chief Marketing Officer

  Brad C. Iversen has been hired as chief marketing officer of Kansas City, MO-based H&R Block. Iversen will join the company on Sept. 2. Iversen had previously