Chief Marketer Staff

• Agencies

  Alloy Buys Retailer Delia’s

  Marketing conglomerate Alloy, Inc. will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen

• Agencies

  letters to the editor

  TOM, TOM, TOM I like Tom Collins and agree with him most of the time. But there’s a time to make over and a time to chuckle (The Makeover Maven, July).

• Agencies

  Mailers Uneasy About Labor’s Role in Reform

  Mailing industry groups hailed the latest findings of the President’s Commission on the U.S. Postal Service, but were uncertain about how willing organized

• Agencies

  Gupta Calls for Greater Openness

  InfoUSA CEO Vin Gupta, the only DM executive to appear in a 60 Minutes II program on financial privacy earlier this year, called on his fellow CEOs in

• Match Point

  We need you to do more with less. Maybe no CEO ever says those actual words to his or her managers, but the message is nevertheless being heard in conference

• Agencies

  Life on the Lines After Oct. 1

  Will all 60 million phone numbers the FTC and FCC expect to register on the new federal do-not-call list be lost to marketers? There are two answers,

• Fingerhut to Start Hiring for Reopened Call Center: Reports

  Fingerhut Direct Marketing Inc. will reopen a call center in Eveleth, MN, according to published reports. Plans call for its current management, which

• Top of the Bill

  Earlier this year, the Advertising Specialty Institute (ASI) published its ranking of the top players (per sales) in the premiums business. ASI, a trade

• Agencies

  Local Route

  Once many new car buyers drive off the lot, the dealer/customer relationship is over. Saturn Corp. is looking to get more mileage out of that connection.

• Rather than stock options

  IN THE HEADY DAYS before the dot.com crash, hard-working code-heads came to expect pool tables and pinball machines to let off steam and enhance the quality