Chief Marketer Staff

• Home Improvement

  Argentina has been through some pretty bad times over the past few years. Beset with soaring interest rates, an ongoing recession, deteriorating consumer

• Agencies

  Local Route

  Once many new car buyers drive off the lot, the dealer/customer relationship is over. Saturn Corp. is looking to get more mileage out of that connection.

• Agencies

  Life on the Lines After Oct. 1

  Will all 60 million phone numbers the FTC and FCC expect to register on the new federal do-not-call list be lost to marketers? There are two answers,

• Promotion leads BRANDING

  For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

• Agencies

  Valpak Seeks 10% Growth

  Valpak is looking for at least 10% growth this year following a 2002 rebranding campaign aimed at attracting national advertisers. The coupon co-op mailer

• Agencies

  News briefs/directmag.com

  8/5 LANDS’ END CEO DAVID F. DYER left the Dodgeville, WI-based cataloger to join clothing company Tommy Hilfiger as president and CEO. He replaced Joel

• Alloy Posts Revenue Gains for Second Quarter

  New York-based Generation Y marketer Alloy Inc. reported revenues for the second quarter ended July 31 of $80.5 million, a 55% increase compared to the

• New Spirit at Diageo

  DIAGEO IS POISED TO MAKE AN ALL-OUT marketing assault that will start to hit over the next year and significantly boost total marketing spending. The

• Agencies

  One Thing Catalogers Really Need

  There are billions of catalogs out there or so it seems when you look at the competition in the mailbox. And there’s been about a billion tons of wisdom

• Rule Hispania

  AFTER 12 YEARS of targeting Hispanic consumers with two direct mail campaigns per year, Greenwich, CT-based Madison Direct Marketing is changing its approach.