New York-based Generation Y marketer Alloy Inc. reported revenues for the second quarter ended July 31 of $80.5 million, a 55% increase compared to the $52 million reported in the second quarter of 2002.

Fiscal second quarter net merchandise revenues of $30.0 million were down 5% compared with $31.5 million in the same period last year, resulting from a planned reduction in catalog prospecting.

Gross profit increased to $39.4 million, or 48.9% of revenues, compared with $27.8 million, or 53.5% of revenues, for the comparable period last year, largely as a result of the substantial increase in revenues.

Net loss was $0.3 million, compared with net income of $0.5 million for last year’s second quarter. Net loss attributable to common stockholders for quarter was $1.0 million, or $0.02 per diluted share, compared with net income attributable to common stockholders of $0.1 million, or $0.00 per diluted share, for last fiscal year’s second quarter.

As of July 31, Alloy’s consolidated database of Generation Y consumers grew to over 14.5 million total names, of which over 5.1 million were established buyers, versus approximately 11.7 million total names and 3.8 million established buyers as of July 31, 2002.

Earlier this week, Alloy received the go-ahead from the Federal Trade Commission to acquire Delia*s Corp. The acquisition is expected to close Sept. 3 (Direct Newsline, Aug. 26).

New York-based Generation Y marketer Alloy Inc. reported revenues for the second quarter ended July 31 of $80.5 million, a 55% increase compared to the $52 million reported in the second quarter of 2002.

Fiscal second quarter net merchandise revenues of $30.0 million were down 5% compared with $31.5 million in the same period last year, resulting from a planned reduction in catalog prospecting.

Gross profit increased to $39.4 million, or 48.9% of revenues, compared with $27.8 million, or 53.5% of revenues, for the comparable period last year, largely as a result of the substantial increase in revenues.

Net loss was $0.3 million, compared with net income of $0.5 million for last year’s second quarter. Net loss attributable to common stockholders for quarter was $1.0 million, or $0.02 per diluted share, compared with net income attributable to common stockholders of $0.1 million, or $0.00 per diluted share, for last fiscal year’s second quarter.

As of July 31, Alloy’s consolidated database of Generation Y consumers grew to over 14.5 million total names, of which over 5.1 million were established buyers, versus approximately 11.7 million total names and 3.8 million established buyers as of July 31, 2002.

Earlier this week, Alloy received the go-ahead from the Federal Trade Commission to acquire Delia*s Corp. The acquisition is expected to close Sept. 3 (Direct Newsline, Aug. 26).

New York-based Generation Y marketer Alloy Inc. reported revenues for the second quarter ended July 31 of $80.5 million, a 55% increase compared to the $52 million reported in the second quarter of 2002.

Fiscal second quarter net merchandise revenues of $30.0 million were down 5% compared with $31.5 million in the same period last year, resulting from a planned reduction in catalog prospecting.

Gross profit increased to $39.4 million, or 48.9% of revenues, compared with $27.8 million, or 53.5% of revenues, for the comparable period last year, largely as a result of the substantial increase in revenues.

Net loss was $0.3 million, compared with net income of $0.5 million for last year’s second quarter. Net loss attributable to common stockholders for quarter was $1.0 million, or $0.02 per diluted share, compared with net income attributable to common stockholders of $0.1 million, or $0.00 per diluted share, for last fiscal year’s second quarter.

As of July 31, Alloy’s consolidated database of Generation Y consumers grew to over 14.5 million total names, of which over 5.1 million were established buyers, versus approximately 11.7 million total names and 3.8 million established buyers as of July 31, 2002.

Earlier this week, Alloy received the go-ahead from the Federal Trade Commission to acquire Delia*s Corp. The acquisition is expected to close Sept. 3 (Direct Newsline, Aug. 26).