Chief Marketer Staff

• BK Revamps Operation

  Burger King Corp. is reorganizing U.S. operations to form nine geographic divisions. The revampto improve in-store service system-wideputs a new division

• Alloy Reports Higher Revenue, Net Loss for First Half

  Aggressive acquisitions appear to be paying off for youth marketing specialist Alloy Inc. The agency announced that total revenues for the second fiscal

• News Briefs

  JEWEL-OSCO: Chicago, joins the Savings Plus Direct-to-Consumer Network that distributes samples and coupons via packages of store-brand baked goods. DSD

• List and Database News

  Linensource Mokrynski Associates Inc. has been named manager of the Linensource catalog buyers list. The 326,189 12-month buyers listed on this file have

• Bombay Company Reports Boost in DM Revenue

  The Bombay Co. Inc. reported August sales of $37.7 million, a 23% increase over the same four-week period last year. Non-store revenue, which includes

• Agencies

  Qwest, Yahoo Field “Human Coupons”

  Yahoo and Qwest Communications International turn music fans into “human coupons” as part of a nine-city concert tour through mid-October. Qwest, Denver,

• Agencies

  Jersey Mike’s Touts Light Menu

  Sandwich chain Jersey Mike’s breaks a “Eat Big Win Bigger” sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain’s 205 restaurants

• DMA Blasts California Disclosure Bill

  The Direct Marketing Association is taking no chances that California Senate Bill 27, requiring that companies inform consumers when they have shared

• People Around Patients Are Influential in Pharmaceutical Decisions: Study

  Healthcare influencers

• Edith Roman Debuts Homeland Security List

  Edith Roman Associates has introduced a new file, Homeland Security Executives ER, which names 335,844 executives. They are people who play a role in