Chief Marketer Staff

• Agencies

  Helen of Troy Snares Brut for $55 Million

  Helen of Troy Ltd., a personal-care products manufacturer, agreed to buy Unilever’s Brut line of men’s deodorants for $55 million. The deal is expected

• Live from the DMA B-to-B Marketing Conference: DNC List May Cloud Economist’s Blue Skies

  Economically, the next three years will be better than the last three years, a trend that should start in the fourth quarter of 2003, according to Mark

• Dave Florence Resigns as CEO of DMI; Larry May Succeeds Him

  Dave Florence of Direct Media Inc. is stepping down from the CEO role at the list company he founded. He will continue as chairman of the board. Larry

• Sears Canada Sells Martha Stewart Products

  Sears Canada Inc. began selling Martha Stewart Everyday products through the company

• Agencies’ DNC Regs Working Well Together: FTC Report

  The Federal Trade Commission gave itself and the Federal Communications Commission a seal of approval on how they are handling new telemarketing regulations

• News Briefs

  VALASSIS: will feature the Ronald McDonald House Charities themed event program in the company’s freestanding insert for the 10th year. Fifteen companies

• Short Cuts

  MRA, a full-service marketing communications agency in Syracuse, NY, has hired Joe He as vice president of direct marketing. CRM Association (CRMA) has

• Smirnoff Gets a $157 Million Makeover

  This fall, Diageo is relaunching one of its most recognizable brands, Smirnoff, with new packaging and a revamped image, spending more than $157 million

• Spiegel Wants to Sell Newport News

  The beleaguered Spiegel Group is looking for a buyer for its Newport News Inc. subsidiary. “The decision to gauge market interest in one of the company’s

• Short Cuts

  Patrick Furey has been named president of the Dallas office of Brann Worldwide. Furey has held executive positions at Rapp Collins (part of the Omnicom