Chief Marketer Staff, Author at Chief Marketer

To Be Continued

Like all television viewers, I love commercials. Without them, when would I know when to go to the bathroom or get a snack? Networks, for some silly reason,

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Nothing More Than Feelings

And so, my fellow Americans: Ask not what your country can do for you; ask what you can do for your country. Do you suppose people would have been as

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The Search for Weapons of Mass Destruction

A funny thing happens when you type in the words weapons of mass destruction at the Google search engine site (www.google.com). You get what appears to

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The Meaning of Spam

Are spammers using unsubscribes only to confirm e-mail addresses? That question came up in July during Donnelley Marketing’s Consumer Privacy conference.

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News briefs/directmag.com

9/2 THE VERMONT TEDDY BEAR CO. INC. purchased Calyx & Corolla, a floral direct marketer, in a cash and stock transaction valued at $3.7 million. Vermont

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Jose Cuervo Seeks to Delay End of Summer

CuervoNation, the loyalty arm of Jose Cuervo tequila, has started a tongue-in-cheek viral marketing campaign to delay Labor Day until Sept. 23, the official

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letters to the editor

A LITTLE COLOR, PLEASE The Makeover Maven is always entertaining and educational, as are the reader responses. Thanks to Tom Collins for writing despite

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If Elected, I Solemnly Swear

Out of a selfless desire to give back to the direct response marketing industry, I have launched a write-in campaign to become the next governor of the

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Lights Out

Other than giving millions an unexpected three-day weekend, the great blackout of 2003 did little to disrupt the business of direct marketing long term.

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E-Mail Lights Response for Candle

Software firm Candle Corp. is tripling its e-mail marketing efforts to promote a new product line following a 12% response to a campaign earlier this