Chief Marketer Staff
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Senator Shelby Proposes Extending FCRA’s State Preemption Provisions
Senator Richard Shelby (R-AL) has drafted a bill that would prevent federal provisions on collecting and using consumer data to be preempted by state
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Metropolitan Museum of Art Launches Kids’ Book
The Metropolitan Museum of Art will mail 500,000 copies of a debut MetKids catalog featuring children
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Spiegel Delayed Filing Annual Report, Warning at Executive Request: Reports
The Spiegel Group delayed filing its 2001 10-K report at the behest of company officials based in Germany, an independent investigator said, according
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Promotional Airfares Under Scrutiny
The government is watching how airlines, travel agents and Web sites promote airfares to make sure they give enough price information. The U.S. Department
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Agencies
News briefs/directmag.com
9/2 THE VERMONT TEDDY BEAR CO. INC. purchased Calyx & Corolla, a floral direct marketer, in a cash and stock transaction valued at $3.7 million. Vermont
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Agencies
If Elected, I Solemnly Swear
Out of a selfless desire to give back to the direct response marketing industry, I have launched a write-in campaign to become the next governor of the
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Agencies
Jose Cuervo Seeks to Delay End of Summer
CuervoNation, the loyalty arm of Jose Cuervo tequila, has started a tongue-in-cheek viral marketing campaign to delay Labor Day until Sept. 23, the official
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Agencies
Latin-Pak Launches Co-op Mailings
Latin-Pak and two sister firms expect to pull in $4 million in revenue by the end of next year from new co-op mailing programs aimed at Hispanics and
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Agencies
Who’s Got a Complaint? Everybody
It didn’t take long. No sooner had the President’s Commission on the U.S. Postal Service issued its final report than the naysayers’ voices could be heard
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Agencies
Nothing More Than Feelings
And so, my fellow Americans: Ask not what your country can do for you; ask what you can do for your country. Do you suppose people would have been as