Chief Marketer Staff

• Senator Shelby Proposes Extending FCRA’s State Preemption Provisions

  Senator Richard Shelby (R-AL) has drafted a bill that would prevent federal provisions on collecting and using consumer data to be preempted by state

• Radisson $5.5 Million Effort Includes CRM Program

  Radisson Hotels & Resorts has launched a $5.5 million ad campaign to connect to travelers’ individual preferences. “Stay Your Own Way” is the tagline

• Campbell Soup Reports 4Q Sales of $1.5 Billion

  Campbell Soup Co. reported fourth quarter earnings of $74 million, up from $55 million one year ago. The company said its earnings for fiscal 2004 would

• Spiegel Delayed Filing Annual Report, Warning at Executive Request: Reports

  The Spiegel Group delayed filing its 2001 10-K report at the behest of company officials based in Germany, an independent investigator said, according

• Short Cuts

  Christopher Saridakis has been hired by PointRoll, a rich-media advertising company in Ft. Washington, PA. Saridakis, whose title is COO, was a co-founder

• Amazon.Com to Sell Nautilus Fitness Products

  Amazon.com will carry the Nautilus Group

• Mokrynski Wins Sierra Files

  Mokrynski & Associates Inc. is the new manager of Sierra Trading Post’s eight files, including the 579,102-name list of 12-month buyers. The base price

• Mail Stream: A Report on Incoming Direct Mail

  Value-priced women’s apparel catalog Newport News recently tried its hand at fashion reporting with its “Trend Report” Fall ’03 edition.

• News Briefs

  NEW LINE HOME ENTERTAINMENT: registered more than 350,000 consumers last week for the Lord of the Rings Adventure Card. Customers received the cards beginning

• Taco Bell to Pay $11.8 Million More in Talking Dog Lawsuit

  Two Michigan men who sued Taco Bell, accusing it of stealing their idea for an advertising campaign featuring a talking Chihuahua, will receive and additional