Radisson Hotels & Resorts has launched a $5.5 million ad campaign to connect to travelers’ individual preferences.
“Stay Your Own Way” is the tagline of the campaign, which will support Radisson properties in the U.S., Canada and the Caribbean, and run through at least December 2004.
Print advertising will appear in USA Today and the Wall Street Journal, followed by placements in Time, Fortune, Forbes and Business Week. National network television spots are also planned.
The campaign will also highlight the Radisson Gold Rewards customer relationship program and a new “Stay Free Faster” fall promotion from Sept. 15, 2003 to Jan. 15, 2004. Guests will have the opportunity to earn additional Gold Points for multiple stays. During the promotion, 1,000 bonus Gold Points per night will be awarded to guests on their second through fifth stay for a total of 5,000 total points per night on their fifth stay (up to 10 consecutive nights per stay).
Bolin Marketing, Advertising and Business Development of Minneapolis, which was recently selected as Radisson’s agency of record, created the campaign.
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