Chief Marketer Staff

• News Briefs

  KENTUCY FRIED CHICKEN: premieres its first commercial written by, directed by and starring “real” people on Oct. 1. Consumers are asked to vote for their

• Letters to the Editor

  Re: Federal Court Kills Do-Not-Call List (Direct Newsline, Sept. 25) In 281 B.C., King Pyrrhus won a number of victories against Rome but they were so

• Federal Court Kills Do-Not-Call List

  Industry executives were of at least two minds about the federal court ruling that effectively threw out the Federal Trade Commission’s national do-not-call

• Second Judge Throws Out Federal No-Call List

  Late Thursday, a second federal judge ruled against the federal do-not-call list, saying it violates free speech protections. U.S. District Judge Edward

• Live From NEMOA: Title 9 is a Company of Individuals

  Using “real women” as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger and retailer Title

• Agencies

  Discovery Kids and Hasbro Join in Watch and Win Sweeps

  What kid, dreaming of becoming a movie star, wouldn’t want a Hollywood-themed bedroom complete with spotlights and a stage. That’s the premise for a new

• Poll Finds Consumers Are Angry Over Court Decision

  Over half of all U.S. consumers are angry over Wednesday’s court decision putting a hold on the Federal Trade Commission’s do-not-call list, according

• List and Database News

  Shades of Light Leon Henry Inc. is offering the Shades of Light catalog-blow-in program. Roughly 4 million catalogs will be mailed this year. Shades of

• Revlon Marketing Chief Resigns, Executive VP Steps In

  Revlon, Inc. has named Stephanie Klein-Peponis as chief marketing officer. She replaces Debra Leipman-Yale, who has resigned after 18 months on the job.

• Tracy Locke Partnership Adds Ad Work for Grand Marnier

  Schieffelin & Somerset has named Tracy Locke Partnership advertising agency of record for Grand Marnier. TLP has handled promotion work for the liqueur