Chief Marketer Staff
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15 minutes of fame
Guess we have to admit it: Andy Warhol was prescient. A generation ago, he foresaw the day when everyone would get their moment in the spotlight, however
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Made For Each Other
Like too many marriages, the integration of offline and online marketing fails often because of self-interest. Reluctant to put a priority on the union
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Forever Young
When it comes to marketing to seniors, brands need to think young. The biggest mistake a marketer can make is to call someone a says Kurt Medina, president
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Agencies
The Fine Art of B-to-B Segmenting
Most people think of spam as a consumer issue. But business-to-business marketers, who had an e-mail bounce-back rate of 17% during this year’s second
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Agencies
Not Easy Being Green
There’s no argument about the fact that using recycled paper is good for the environment. But for catalogers, it isn’t quite that simple. Despite pressure
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Research: worth the investment
For executives frustrated by low response rates and struggling with expansion in the midst of a sluggish economy, one problem might not be what you know
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Agencies
Belaboring a (Percentage) Point
The U.S economy stands to lose 2 million outbound telemarketing jobs thanks to regulations going into effect today. I’ve been mulling this in light of
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Wild Pitches
THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren’t in the building. They were on the other end of a computer,
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Agencies
House Renews Fair Credit Reporting Act
Financial services marketers received a break last month when the U.S. House of Representatives renewed the Fair Credit Reporting Act, extending its pre-emption