Chief Marketer Staff

• Agencies

  Radisson’s New $5.5M Effort Includes CRM

  Radisson Hotels & Resorts has started a $5.5 million ad campaign to connect to travelers’ individual preferences. Stay Your Own Way is the tagline of

• letters

  Picky partner picking The article on Internet promotions made several outstanding observations. However,

• Acquisitions

  CARLON BUYS PEPPERS & ROGERS Carlson Marketing Group announced it will acquire customer strategy consultants Peppers & Rogers Group. Both companies will

• Wientzen Blasts Hartford Courant Story as Unethical

  The do-not-call flap took a bizarre new turn yesterday when the Hartford Courant reported that 11 Direct Marketing Association employees, including senior

• Mother, May I?

  The children’s market is clearly emerging as a powerful demographic segment for marketers to target. While, historically, children have not been in a

• Schultz Expands Role at Primedia

  Ray Schultz, editorial director of Direct magazine, has taken on the added role of editorial director of Circulation Management magazine. Schultz joined

• Agencies

  CRM is a Four-Letter Word

  A few years ago, when CRM was still an idea and not a religion, I attended a presentation where the speaker passionately conveyed an undeniably powerful

• Forever Young

  When it comes to marketing to seniors, brands need to think young. The biggest mistake a marketer can make is to call someone a says Kurt Medina, president

• Wild Pitches

  THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren’t in the building. They were on the other end of a computer,

• E-Dialog Acquires Whitespeed’s E-Mail Unit

  E-Dialog has acquired the e-mail marketing business of Whitespeed. The price was not disclosed. E-Dialog, an e-mail service provider based in Lexington,