Chief Marketer Staff

• Agencies

  Radisson’s New $5.5M Effort Includes CRM

  Radisson Hotels & Resorts has started a $5.5 million ad campaign to connect to travelers’ individual preferences. Stay Your Own Way is the tagline of

• letters

  Picky partner picking The article on Internet promotions made several outstanding observations. However,

• Wientzen Blasts Hartford Courant Story as Unethical

  The do-not-call flap took a bizarre new turn yesterday when the Hartford Courant reported that 11 Direct Marketing Association employees, including senior

• Mother, May I?

  The children’s market is clearly emerging as a powerful demographic segment for marketers to target. While, historically, children have not been in a

• Agencies

  How to Make Postal Reform a Reality

  Well, well, well. It seems my last column (Who’s Got a Complaint? Everybody, Sept. 15) struck a raw nerve in some. Shortly after it was published, I received

• Agencies

  List Marketing Notes

  Yogi Berra once said that you can’t think and hit at the same time. The same might be said of list marketing. Like any other intellectual process, selection

• Schultz Expands Role at Primedia

  Ray Schultz, editorial director of Direct magazine, has taken on the added role of editorial director of Circulation Management magazine. Schultz joined

• Agencies

  Inserts Boost Revenue for Norm Thompson

  Cataloger Norm Thompson increased revenue from insert programs by more than 200% between 2002 and 2003, and by 400% the year before, reported customer

• Forever Young

  When it comes to marketing to seniors, brands need to think young. The biggest mistake a marketer can make is to call someone a says Kurt Medina, president

• Agencies

  CRM is a Four-Letter Word

  A few years ago, when CRM was still an idea and not a religion, I attended a presentation where the speaker passionately conveyed an undeniably powerful