Chief Marketer Staff

• Client Side

  Showtime Networks, Inc., New York City, promoted Patrick Burks to executive VP-cable distribution and Tom Hayden to executive VP-direct-to-home. John

• Agencies

  Inserts Boost Revenue for Norm Thompson

  Cataloger Norm Thompson increased revenue from insert programs by more than 200% between 2002 and 2003, and by 400% the year before, reported customer

• Agency Moves

  Penny Reiss, formerly at Paramount Pictures, to head new business development and promotions at Set Resources, Inc., Santa Monica, CA, a product placement/entertainment

• Agencies

  Things for the Memories

  The problem with once-in-a-lifetime occasions is that they’re rotten candidates for generating repeat business. The Reward Club, a loyalty program from

• Made For Each Other

  Like too many marriages, the integration of offline and online marketing fails often because of self-interest. Reluctant to put a priority on the union

• Agencies

  News briefs/directmag.com

  9/15 SEARS, ROEBUCK AND CO. said it had acquired the rights to the Structure brand from Limited Brands Inc. The financial consideration was less than

• Agencies

  letters to the editor

  WRATH OF THE CONSUMER I read with interest Ray Schultz’s editorial on the new consumer (Direct Hit, Sept. 1). I agree with him that the cult of irritation

• Research: worth the investment

  For executives frustrated by low response rates and struggling with expansion in the midst of a sluggish economy, one problem might not be what you know

• Agencies

  Radisson’s New $5.5M Effort Includes CRM

  Radisson Hotels & Resorts has started a $5.5 million ad campaign to connect to travelers’ individual preferences. Stay Your Own Way is the tagline of

• Can We Sell It? Yes We Can!

  Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas