Chief Marketer Staff

• Loose Cannon: Too Soon for TM Hindsight? (Part 1)

  While the legalistic wrangling over the do-not-call list has left its administration technically in limbo, for all practical purposes it’s in place. Does

• Live From Promo Expo: Wal-Mart to Require Tracking Devices on Products

  By 2005, Wal-Mart will require the top 100 manufacturers to tag their products with tracking devices to monitor movement of cases and pallets through

• FTC Charges Telebrands With False Ab Force Claims

  The Federal Trade Commission has charged Telebrands Corp., TV Savings LLC, and their owner, Ajit Khubani with making false claims regarding the Ab Force

• Tyco Hires GE Vet for New Ad Position

  Tyco International Ltd. has hired General Electric Co. veteran James Harman to an executive post created for advertising and branding. Harman, 48, will

• Short Cuts

  Scott Schroeder has been promoted to president and CEO of Cohorts. He was previously COO of the Denver consumer marketing firm. Toronto-based Thane Direct

• Frito-Lay Touts Trans Fat Free Chips in New Campaign

  Reacting to intense media coverage of the growing number of overweight children and concerns about trans fatty acids, Frito-Lay yesterday launched a campaign

• News Briefs

  MAKE: Portland, ME, is a new agency opened by two former Fallon employees Tom Riddle and Dan Bryant.

• HP Debuts $300 Million Campaign

  HP launched a $300 million-plus global consumer marketing campaign yesterday under the banner “You + hp.” The push, the largest in the Palo Alto-based

• Letters to the Editor

  Re: The Do Not Call List Furor The direct marketer in me feels conflicted with a consumer who despises telemarketing, and the civilian

• Agencies

  Live from PROMO Expo: Simon to Replay DTour in 2004

  ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia’s and Claire’s Boutiques may return. The tour is part