Chief Marketer Staff

• Ebay Plans 2 Million Piece Mailing for Branded Credit Card

  (Direct Newsline)EBay and MBNA will drop a 2-million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target

• Snapple to Launch in Mexico

  Betancourt Beker Euro RSCG has been assigned the launch of Cadbury Schweppes’ Snapple beverage in Mexico. Snapple will be available in Mexico’s major

• Stagnant DM Employment Arena Favors Analysts and Statisticians

  While hiring trends are mostly flat within the direct marketing field, market analysts and statisticians will have an easier time than most in finding

• MSN to Stop LookSmart’s Search Services

  Microsoft Corp. is ending its licensing agreement to use search engine LookSmart Ltd. on its MSN sites, published reports said. LookSmart will cease furnishing

• Firms Said to Vie for Shuttered Lettershop

  Several companies were negotiating to purchase Morrow/Macke Inc. after the lettershop closed down earlier this week and laid off 115 people, according

• List and Database News

  Signatures

• Short Cuts

  AmeriScript Inc., a national pharmacy network that provides prescription drug services to self-funded employers, has tapped Drugstore.com Inc., to provide

• Dr Pepper Lays Out Big Marketing Plans for ’04

  Dr Pepper plans to increase its growth with a new marketing plan backed by “ample” resources, the soft drink giant said. Next year’s increased marketing

• Kellogg Stages Marathons for $10 Million Granola Launch

  Kellogg Co. launches Nutri-Grain Granola Bars and Bites this month with an estimated $10 million TV and event campaign. TV spots show commuters in business

• News Briefs

  NICKELODEON: has promoted Leigh Anne Brodsky, whose leadership as senior VP-consumer products at Nickelodeon has helped grow the network’s multibillion