Betancourt Beker Euro RSCG has been assigned the launch of Cadbury Schweppes’ Snapple beverage in Mexico.
Snapple will be available in Mexico’s major cities, and distributed through self-service and convenience stores, gymnasiums, hotels, universities and restaurants.
Cadbury Schweppes has also assigned other products to Mexico City-based Betancourt Beker Euro RSCG. The agency will also work on Squirt, soft drink leader in the grapefruit segment; Aguafiel, bottled water; and Clamato, the top-selling brand of tomato and clam juice in America.
The promotion and advertising will use the concept Crazy Things In The Streets.
Snapple launched in the United States in the early 1970s.
Betancout Beker Euro RSCG is part of Euro RSCG Worldwide.
Network
