Chief Marketer Staff, Author at Chief Marketer

The Real-Deal Catalog

Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers

Agencies

View From the Top

When Direct gathered six of the industry’s top DR agency honchos in one room for our first annual direct marketing agency roundtable, we weren’t quite

Agencies

Raising a Glass to E-mail Newsletters

Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,

Majority of Adults Prefer Direct Mail, Says Survey

Fifty-one percent of adults prefer receiving advertising and promotional material through the mail as opposed to 1% through telemarketing, according to

Agencies

Multimedia Strategy Helps Sure Fit

A multimedia effort combining print, television, catalogs and retail promotion has helped slipcover maker Sure Fit brand its own products so that they

Agencies

Enterprise Goes Forth

When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)

Agencies

British Airways Lifts Off B-to-B Effort

British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline’s flights.

Agencies

CORRECTIONS

In a story about dating site Date.com (Direct, July), a statement about the of the company was wrong. Date.com does not release its revenue figures. A

Agencies

Sweeps Weeks

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

Agencies

Call of the Wild

The furor surrounding the federal do-not-call list took on the air of a French farce in late September, as direct marketers watched the government flip-flop