Fifty-one percent of adults prefer receiving advertising and promotional material through the mail as opposed to 1% through telemarketing, according to a survey by the Cable & Telecommunications Association for Marketing (CTAM). In addition, 19% percent of all adults prefer receiving advertising and promotional messages in billing inserts, and 5% prefer e-mail.
“It’s likely that direct mail advertising and promotion will continue as an important component in a company’s marketing plan as customer-initiated restrictions on other forms of communications into the home, such as do-not-call-lists, become more prevalent,” said Clay Collier, CTAM Vice President of Research. The study surveyed 1,007 randomly selected U.S. adults in August.
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