Chief Marketer Staff

• Live from Orlando: Nonprofit Responses Soar

  (Direct Newsline)Direct marketing is now a weapon of choice for every sort of marketer. The reason is simple: DM performs, according to a new study on

• Agencies

  The Fable of the Inflatable Marketer

  This is a story about direct mail and money, designed to educate and entertain. The reader has my guarantee that every single word in it is absolutely

• Agencies

  News briefs/directmag.com

  9/25 A SECOND FEDERAL JUDGE weighed in against the Federal Trade Commission’s do-not-call registry, saying it violates free-speech protections. U.S. District

• Agencies

  Breaking Through

  Sending an e-mail marketing campaign is one thing. Thanks to spam filters and consumer overload, getting those messages to their intended recipients and

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  GADGETS For GIRLS

  The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

• Agencies

  Say Goodbye to Vertical Integration

  The word on the street is that vertical integration is out. That probably means all those plans you had for growing your catalog business by throwing

• List and Database News

  Mrs. Fields Gourmet Gifts These 78,179 individuals have purchased chocolate chip cookies and other baked goods through this catalog. The source is direct

• Agencies

  The Real-Deal Catalog

  Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers

• Agencies

  View From the Top

  When Direct gathered six of the industry’s top DR agency honchos in one room for our first annual direct marketing agency roundtable, we weren’t quite

• Agencies

  IBM Ad Doesn’t Focus Sharply Enough

  The bigger they come, the harder they fall. Grand old IBM, the Hercules of information technology, is apparently so ensnarled by its own committees that