Chief Marketer Staff, Author at Chief Marketer

Breaking Through

Sending an e-mail marketing campaign is one thing. Thanks to spam filters and consumer overload, getting those messages to their intended recipients and

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Techno Bazaar

Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

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Older and Wiser, and Savvier to Boot

At the stroke of midnight on Jan. 1, 2005, Generation Xers will start to turn 40. The generation that followed the post-World War II fertility boom that

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The Real-Deal Catalog

Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers

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View From the Top

When Direct gathered six of the industry’s top DR agency honchos in one room for our first annual direct marketing agency roundtable, we weren’t quite

Judge Orders P&G to Revise Promo Materials for Prilosec

A federal judge in New York City last month ordered Procter & Gamble to halt ads for its new over-the-counter heartburn medicine, saying the slogan used

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Warner Bros. and Burger King Partner in International Promo

Warner Bros. Consumer Products and Burger King have partnered to promote Warner Bros. and BK partner to promote release of Back in Action Warner Bros.

Discovery Networks to put a New Spin on The Health Network

Discovery Networks, U.S. will relaunch The Health Network in January 2004 with new programming that includes exercise and wellness series and specials.

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What’s Next?

Three full years have elapsed since the dot-com collapse, but DMers are as obsessed as ever with online marketing. As well they should be, for many firms

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Meanwhile, Back in California

The California privacy circus continued last month when Gov. Gray Davis signed several pieces of legislation into law. He also sent a letter to the two