Chief Marketer Staff

• Agencies

  The Real-Deal Catalog

  Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers

• Agencies

  IBM Ad Doesn’t Focus Sharply Enough

  The bigger they come, the harder they fall. Grand old IBM, the Hercules of information technology, is apparently so ensnarled by its own committees that

• Agencies

  Expounding on Expanding

  What do marketers want from their customer relationship management service vendors limited, but best-of-breed offerings, or one-stop shops? To a certain

• Agencies

  View From the Top

  When Direct gathered six of the industry’s top DR agency honchos in one room for our first annual direct marketing agency roundtable, we weren’t quite

• Mail Stream: A Report on Incoming Direct Mail

  The new 20-page Fall 2003 Sony Style is entirely devoted to Sony’s VAIO line of computers and accessories, which offer cutting-edge audio/video technology.

• Agencies

  A More Effective Path

  If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

• Agencies

  Bonding Click by Click

  Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create

• Agencies

  Black September

  Most DMers entered the week of Sept. 22 focused on their fall sales and perhaps getting ready for the DMA conference. By week’s end, their field was in

• Agencies

  Meanwhile, Back in California

  The California privacy circus continued last month when Gov. Gray Davis signed several pieces of legislation into law. He also sent a letter to the two

• Live from Orlando: The DMA May Sue Over California Spam Law

  (Direct Newsline)The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen. Kevin Murray