Chief Marketer Staff

• Agencies

  Sony Ericsson Uses Celeb Hook to Push ‘Mobile Imaging’

  It’s a phone. It’s a camera. It’s a PDAno wait, it’s the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,

• Agencies

  POP Radio Buys SmartSource Radio

  In-store radio network POP Radio has acquired the SmartSource Radio network from News America Marketing. With the acquisition, POP Radio will broadcast

• News Briefs

  SKYY VODKA: remixes traditional holiday on-pack premiums with 1800 Tequila’s Improve Your Memories hitting store shelves next month. Holiday packages

• List and Database News

  Speedgear Buyers Speedgear, an upscale catalog of officially licensed racing series merchandise, offers a universe of 124,000 names. The sources are direct

• VeriSign to Sell Direct Division for $100 Million

  VeriSign, the company that runs the Internet

• Deluxe Reports Slight Increase in Third-Quarter Income

  Deluxe Corp., the check printing company, reported third-quarter net income of $58 million, compared to $53 million during the same quarter in 2002. Third-quarter

• Credit Reporting, Consumer Direct Activity Lead Equifax’s Fortunes

  Equifax Inc. generated third-quarter revenue of $309.8 million, up from $289.7 million in third quarter 2002. The Atlanta-based data firm’s net income

• Boise Prices $500 Million in Senior Notes

  Boise Cascade Corp., Boise ID, has priced $300 million in notes at 6.5%, and $200 million at 7%. The $300 million offering matures Nov. 1, 2010, and the

• Live From Orlando: Trade Groups Issue E-Mail Guidelines

  (Direct Newsline)Three leading advertising trade groups, including the Direct Marketing Association, have agreed on guidelines for use of e-mail. Designed

• Unilever, PepsiCo Take Lipton Global

  Unilever and PepsiCo have formed a joint venture, Pepsi Lipton International, to expand global distribution and marketing of Lipton ready-to-drink tea.