SKYY VODKA:
remixes traditional holiday on-pack premiums with 1800 Tequila’s Improve Your Memories hitting store shelves next month. Holiday packages wrap a 24-exposure instant camera and entertainment guide with each bottle of 1800 Tequila. “Tequila is very closely associated with memories,” said Lee Rogan, principal of Skyy agency BRZoom, Wilton, CT. Trend-setting consumers drink and give tequila as a gift more than average consumers, and entertain at home more, according to BRZoom research.
DISCOVERY KIDS CHANNEL: has a handful of brand partners for its Oct. 19 Times Square event promoting Trading Spaces: Boys vs. Girls. Scholastic, Hasbro, Sports Illustrated for Kids, Cosmo Girl and Loews Theaters will provide prizes for participants. Teams of six (three boys, three girls) get three minutes to make over a room onstage using oversized props; the audience votes for their fave. Discovery Kids held a similar event in Los Angeles last week. Interference, Inc., New York City, handles.
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