Chief Marketer Staff
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Beat of the DMA: Most DMers Have to “Wait ‘Til Next Year”
Direct marketers are better at picking prospect lists than baseball teams: In an on-site poll at the Direct Marketing Association
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Loose Cannon: The Most Dangerous Profession
Money magazine recently published an article on the most dangerous jobs in America. “Direct marketer” must be number 11, ‘cause it wasn’t listed among
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Unilever Cosmetics International Adds Global Marketing Position
Unilever Cosmetics International has created a global marketing position for its three designer fragrance divisions, appointing a 20-year veteran to the
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Credit Reporting, Consumer Direct Activity Lead Equifax’s Fortunes
Equifax Inc. generated third-quarter revenue of $309.8 million, up from $289.7 million in third quarter 2002. The Atlanta-based data firm’s net income
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Agencies
Yoo-hoo Rides with Jesse James for Summer
Yoo-hoo Beverages taps Discovery Channel star Jesse James for a two-pronged summer sweepstakes that adds the mechanics’ hot-rod talent to Yoo-hoo’s irreverent
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Short Cuts
ClientLogic Specialists has promoted Stephen Barracato to senior client management manager in the list management division at the Weehawken, NJ list company.
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Agencies
MasterCard to Break Promo for First Movie Tie In
MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day
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Text Messengers Pick 5th Wheel’s Loser
Dating show The 5th Wheel today breaks a watch-and-win text-messaging contest. Viewers watch to see which of five “demolition dating” contestants is left
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List and Database News
Speedgear Buyers Speedgear, an upscale catalog of officially licensed racing series merchandise, offers a universe of 124,000 names. The sources are direct
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Mature Entertainment Easy Access for Kids: Study
Teenage shoppers are getting their hands on far too many mature and adult-themed movies and electronic games, according to the Federal Trade Commission.