Dating show The 5th Wheel today breaks a watch-and-win text-messaging contest.
Viewers watch to see which of five “demolition dating” contestants is left out when couples pair up, then text in the loser’s name. The four-week sweeps will award a Porsche Boxster.
A 15-city radio campaign breaks Nov. 3 encouraging 5th Wheel viewers to text in the name of their city to win prizes. M-Cube, Boston, handles for Universal Domestic Television, which distributes the syndicated TV show.
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