Chief Marketer Staff

• Alzheimer’s Group Chooses Rapp Collins for $20 Million Effort

  The Alzheimer’s Association has chosen Rapp Collins Worldwide to handle the direct marketing for a re-branding effort rolling out early next year. The

• List and Database News

  Boden and Mini Boden USA This file of 24,384 last-12-month buyers from this British upscale clothing catalog is making its debut in the U.S. Direct Mail

• Bally Total Fitness Taps Edith Roman

  Bally Total Fitness has chosen Edith Roman Associates Inc. to manage its half-million-name active members file, effective Nov. 1. The health club chain

• List and Database News

  TV Guide The redesigned TV Guide magazine is offering a file of 5 million subscribers. A 30-day hotline of 389,000 and a last-three-month hotline of 1

• Maine’s Anti-Spam Law Not Wicked Effective

  Folks in Maine are still experiencing e-mail inboxes bulging with spam even though an anti-spam law went into effect in that state a month and a half

• Revenue Flat for FTD in 2004 First Quarter

  FTD Inc. reported that revenues for the first quarter of fiscal 2004 were flat at $73.6 million compared with the same quarter of the prior fiscal year.

• Shoppers Sue Ralphs Over Hotel Promotion

  Ralphs Grocery Co. faces a handful of lawsuits after suspending its Great Escape promotion. The Kroger Co. division offered a two-night hotel voucher

• Millard Manages Checks Insert Program

  Millard Group’s alternative media division AM/Direct has been named manager of the new Checks in the Mail insert program. Checks in the Mail offers over

• Vantage to Pay $4.5 Million Postal Fraud Settlement

  The Vantage Group and its subsidiaries Vantage Financial Services Inc. and Vantage Direct Marketing Services Inc. have agreed to pay $4.5 million to settle

• Zipatoni Hires New Creative Director

  Zipatoni has hired Dino de Leon to the newly created position of VP-senior creative director. He will head the new business and innovation teams. Dino