Author

Chief Marketer Staff

  • Gannett Acquires Clipper Magazine

    Gannett Co. Inc. has acquired Clipper Magazine Inc., a direct mail magazine firm, for an undisclosed sum. The publishing giant’s acquisition also includes

  • Loose Cannon: Telemarketing Tales from the Flight Deck

    An hour into a recent flight to Chicago, the phone nestled in the seatback facing me rang. I was the only traveler in my row, so I picked up the handset.

  • List and Database News

    Gorayeb Weight Loss Buyers and Seminar Attendees This list features 23,000 last-12-month buyers of Gorayeb’s hypnosis weight-loss program and products

  • Slow Direct Mail Business Widens Vertis Loss

    Vertis Inc. reported a net loss of $24 million for the third quarter, down from $5.3 million last year. The Baltimore firm reported sales of $391 million

  • Letters to the Editor

    I beg to differ with Joe Tavares. I do get the point. My time is extremely valuable, and I have

  • Short Cuts

    Salesforce.com, a developer of sales automation software, has launched its charitable salesforce.com/foundation in Europe. Salesforce.com gives 1% of

  • EU Digital Privacy Rules Take Effect

    European Union digital privacy rules requiring companies to get consent before sending e-mail, tracking personal data on Web sites or pinpointing callers’

  • DMA Urges Senate to Make Net Tax Permanent

    The Direct Marketing Association has called on the Senate to quickly pass a bill that would make the Internet Tax Moratorium, which was set to expire

  • Cendant Subsidiary Settles California Suit

    Trendwest Resources, a timeshare operator, will pay $795,000 in fines and possible millions in consumer restitution to settle a lawsuit over its marketing

  • Sweepstakes Drives Interest in E-mail Campaigns: Study

    Want to get consumers to sign up for that e-mail campaign? Try sweepstakes. The marketing tactic was found to be the No. 1 motivating factor in getting