Chief Marketer Staff

• Unilever Sells Two U.K. Divisions

  Unilever Bestfoods will sell U.K. dairy business Ambrosia and desserts business Brown & Polson to Premier Foods. Unilever sheds the business as part of

• News Briefs

  SHELL OIL: tapped Carlson Marketing Group, Minneapolis, to handle event management for Shell Hellas’ sponsorship of the 2004 Olympics Summer Games in

• Short Cuts

  Creditcards.com, a Boston online credit card marketer, will acquire, www.creditcard.com, which it describes as “the singular domain name version of its

• Letters to the Editor

  : Great column! If your telemarketing “friend” was not able to sell you

• Mail Stream: A Report on Incoming Direct Mail

  Do 6-year-olds need tuxedos? In launching “His First” line for boys, upscale men’s apparel manufacturer and retailer Hickey Freeman says yes.

• Betty Warden Wins CADM Pat Wheelless Award

  Betty Warden has been named recipient of the third annual Pat Wheelless Award for Outstanding Mentorship by the Chicago Association of Direct Marketing.

• Mail-Well Revenue Off, But Profits Up, in Third Quarter

  Mail-Well Inc.’s third-quarter revenue slipped from $429 million in third-quarter 2002 to $412 million during the quarter just ended, but it generated

• Catalina Replaces Chairman and CEO Granger

  Daniel D. Granger has resigned as chairman and CEO of Catalina Marketing Corp. Catalina has named Michael R. O

• List and Database News

  Rodale Home Entertainment Master File Millard Group Inc. has won management of this file if last-12-month buyers of home videos from Rodale Sports and

• FCC May Fine AT&T Over Do-Not-Call Violations

  The Federal Communications Commission proposed fining AT&T Corp. $780,000 for violating the FCC