Chief Marketer Staff

• Letters to the Editor

  : Isn’t it hilariously ironic that the outsourcing company

• News Briefs

  SHELL OIL: tapped Carlson Marketing Group, Minneapolis, to handle event management for Shell Hellas’ sponsorship of the 2004 Olympics Summer Games in

• List and Database News

  Rodale Home Entertainment Master File Millard Group Inc. has won management of this file if last-12-month buyers of home videos from Rodale Sports and

• Letters to the Editor

  : Great column! If your telemarketing “friend” was not able to sell you

• FCC May Fine AT&T Over Do-Not-Call Violations

  The Federal Communications Commission proposed fining AT&T Corp. $780,000 for violating the FCC

• Drugstore.com Acquires International Vision Direct

  Drugstore.com an online pharmacy, will acquire contact lens direct marketer International Vision Direct Corp. for more than $10 million in cash and stock.

• U.K. Wildcat Postal Strike Ends

  Royal Mail expected to take a few weeks to clear a backlog of more than 10 million unsorted letters, after a crippling period of wildcat strikes over

• Wunderman Names Mike Langton Asia-Pacific Region President

  Wunderman has tapped Mike Langton to be president of its Asia-Pacific operations. Langton, who is based in Singapore, reports to Wunderman CEO Daniel

• Short Cuts

  Creditcards.com, a Boston online credit card marketer, will acquire, www.creditcard.com, which it describes as “the singular domain name version of its

• Mail Stream: A Report on Incoming Direct Mail

  Do 6-year-olds need tuxedos? In launching “His First” line for boys, upscale men’s apparel manufacturer and retailer Hickey Freeman says yes.