Chief Marketer Staff

• Senate Debates FCRA Extension, Votes on Amendments

  The U.S. Senate debated the National Consumer Credit Reporting System Improvement Act of 2003 on Tuesday. The bill, S. 1753, was sponsored by Richard

• Loews Launches Gift Cards with Cat in the Hat, LOTR versions

  Loews Cineplex Entertainment adds promotional overlays to its gift certificate program as it replaces paper gift certs with Reel Dollars gift cards. Collectable

• Letters to the Editor

  : Isn’t it hilariously ironic that the outsourcing company

• Live From AdTech: Rich Media Performs for B-to-B Campaign

  Business people don’t have time to contend with “cool” online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right

• List and Database News

  Cambridge Healthtech Institute These 120,200 individuals attended Cambridge Healthtech Institute biotechnical and biomedical conferences. These scientists

• Agencies

  Rayovac Launches Tie-in with Dr. Seuss’ The Cat in the Hat

  This holiday season, Rayovac, one of the world’s leading battery companies, launched the largest consumer promotion in its history: a tie-in with the

• Agencies

  Children Take Over Times Square Nov. 8th

  On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to

• Live From AdTech: Sites Pony Up for an Optimization Test

  A number of marketers presented their sites for criticism before an audience at AdTech on Tuesday, hoping for tips on how to better optimize them. A site

• Unilever Sells Two U.K. Divisions

  Unilever Bestfoods will sell U.K. dairy business Ambrosia and desserts business Brown & Polson to Premier Foods. Unilever sheds the business as part of

• NASCAR Pro Bill Elliott Launches Snack Brand

  NASCAR champ Bill Elliott and sports marketing agency Championship Group have formed a snack foods company, Elliott Championship Products, with plans