Chief Marketer Staff

• Short Cuts

  4Wheel Parts Magazine has appointed Acculist as its list manager. The file features 236,182 buyers of parts for off-road and four wheel drive vehicles.

• Agencies

  Rayovac Launches Tie-in with Dr. Seuss’ The Cat in the Hat

  This holiday season, Rayovac, one of the world’s leading battery companies, launched the largest consumer promotion in its history: a tie-in with the

• Live From AdTech: Sites Pony Up for an Optimization Test

  A number of marketers presented their sites for criticism before an audience at AdTech on Tuesday, hoping for tips on how to better optimize them. A site

• BackcountryStore.com Mails First Catalog

  Online outdoor retailer BackcountryStore.com will drop its first ever catalog mailing next week, sending over 125,000 copies of a 24-page book. “Because

• Agencies

  Lego Hosts Ornament-building in Mills Malls

  The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat

• NASCAR Pro Bill Elliott Launches Snack Brand

  NASCAR champ Bill Elliott and sports marketing agency Championship Group have formed a snack foods company, Elliott Championship Products, with plans

• NYC Comptroller Wants Lucrative Snapple Deal Pulled

  New York City’s comptroller has called for the city to cancel its $166 million deal with the Snapple Beverage Group that gave the company the right to

• Amazon.com Recruits 60 Celebs for Exclusive Holiday Content

  Amazon.com counts down the days till Christmas with 60 celebrities delivering exclusive content. Celebs including Bruce Springsteen, Michael J. Fox, Tom

• Senate Debates FCRA Extension, Votes on Amendments

  The U.S. Senate debated the National Consumer Credit Reporting System Improvement Act of 2003 on Tuesday. The bill, S. 1753, was sponsored by Richard

• Globe Winners Honored at Palm Beach Gala

  Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,