Chief Marketer Staff
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Short Cuts
“Then and Now” is the theme of the Tempo Awards at the next annual Chicago Association of Direct Marketing DM Days. The Tempo Awards salute creative results
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Layoffs Reported at Franklin Mint
Collectibles DMer Franklin Mint notified 200 employees yesterday that they are about to be downsized as part of a general restructuring. The company plans
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DNC List Unconstitutional Telemarketers Tell Appeals Court
A national do-not-call list is justified by the public’s frustration with telemarketers and its right to privacy, government lawyers argued before a federal
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R.R. Donnelley to Buy Moore Wallace in $2.8 Billion Deal
Printing firm R.R. Donnelley plans to buy Canadian commercial printer Moore Wallace for $2.8 billion, plus debt, the companies announced. The combined
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Letters to the Editor
: Verily I say unto you, Thou speakest in parables that not all thy
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Toshiba Inks Deal with NY Jets
Toshiba America Consumer Products has entered a sponsorship agreement with the New York Jets for the 2003-2004 season. In addition to guest appearances
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Agencies
American and United Airlines Launch Separate Sweeps
American Airlines and United Airlines are each using sweepstakes to drum up customers and charitable donations. American, in a regional promotion, offers
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Hanover Puts Non-Core Titles on the Block
(Catalog Age) For starters, the multi-title mailer announced a recapitalization agreement with Chelsey Direct that is expected to close Dec. 17. Chelsey
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Ranking Democrats Blast USPS on NP Rule
At least one mailer group hopes Congressional opposition to the U.S. Postal Service’s nonprofit cooperative mailing rules will help derail their implementation
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Diageo Under Fire for $40 Million Tax Break
A firestorm is brewing over the more than $40 million state tax break Diageo will receive as an incentive to move its North American headquarters from