Toshiba America Consumer Products has entered a sponsorship agreement with the New York Jets for the 2003-2004 season.
In addition to guest appearances at local events, the deal includes a photo shoot with the players demonstrating some of Toshiba’s latest products. Toshiba will also be the presenting sponsor of the Weekly Player Diary hosted on the NY Jets official Web site. As part of an online enter-to-win contest, one fan will have the opportunity to conduct the player interview for one week during the regular season.
Toshiba will receive a full-page branding advertisement in special sections of Newsday and The Daily News, as well as the NY Jets 2003 Review Yearbook and 2004 Preview Yearbook. The partnership also promotes Toshiba’s High Definition integrated and flat panel TV sets.
Off- and online advertising, radio, print, events and in-store promotions support.
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