Chief Marketer Staff

• New Products and Services

  Transactional CD-ROM: enables consumers to purchase products and services through a CD-ROM–CDTC Inc., St. Cloud, FL

• Draft Debuts Verizon.com TV Spot

  Draft New York launched a new television spot for Verizon Communications yesterday promoting Verizon.com. Spokesperson James Earl Jones was featured in

• Letters to the Editor

  : Excellent. There’s something reminiscent of Abraham being asked to sacrifice

• Loose Cannon: The Web’s Worst Site (And Why We Love It)

  Get a direct marketer drunk enough and an ugly truth emerges: Every so often, there is a temptation to give a customer what-for. An online marketer, Despair,

• Online Ad Spending in South Africa Rises

  Online advertising and sponsorship expenditures in South Africa increased by 17% during the third quarter to total more than 20 million rands (about $3

• List and Database News

  Vietnamese Prime Prospects This file offers 506,621 prospects taken from the E-Tech Ethnic and Religious Market Targeting System. Selections: Gender,

• QVC Share Acquisition Boosts Liberty Media’s Income

  Liberty Media Corp. reported net income of $41 million for the third quarter, up 86% from $22 million last year. The Englewood, CO firm attributed these

• Adrea Rubin Wins Yves Rocher List

  Yves Rocher has named Adrea Rubin Management Inc. to manage its buyer

• Hello Direct VP Joel Stanley Hughes Dies at 58

  Joel Stanley Hughes, general manager and senior vice president of Hello Direct, died on Oct. 26 at age 58, Direct Newsline has learned. He is survived

• FutureCall Blames DNC List for Layoffs

  FutureCall LLC blamed the Federal Trade Commission’s national do-not-call list for its decision to fire 137 employees and warned it may have to shut down