Chief Marketer Staff
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LG Mobile Launches Campaign for Sports Championships
LG Mobile Phones began a five-year marketing campaign supporting its LG Action Sports Championships, with more than $650,000 in prize money to be awarded.
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Live from ECMOD: The Power of Nine
(Catalog Age) Want an easy way to boost sales? Try increasing the price of products so that they end in the number “9.” According to a study presented
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RadioShack Hosts 2003 MLS Cup Halftime Show
RadioShack this month is sponsoring the Major League Soccer Cup halftime show in Carson, CA. The Nov. 23 event, starring singer and songwriter Michelle
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News Briefs
CLEAR CHANNEL ENTERTAINMENT: New York City, promoted Ginger Kraus and Jill Vogel to VPs-national sales and marketing in New York City and Washington,
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Live from ECMOD: “Hot” a Hot Word No More
(Catalog Age) “Too often we don’t create messages, we excrete them,” declared legendary copywriter and Direct columnist Herschell Gordon Lewis during
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Direct Marketing Merger and Acquisition Activity on Rise: Report
Several large consolidations drove a 127% increase in direct marketing merger and acquisition activity during the third quarter, according to a new report
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Coca-Cola Puts out Guidelines for School Partnerships
It’s no secret that lots of parents, and government officials, don’t want carbonated soft drinks sold in their children’s schools and that they think
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Lubka Joins Shop at Home
Shop at Home Network has named Michael S. Lubka executive vice president and chief merchandising officer. Lubka joined Shop at Home from Neiman Marcus
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List and Database News
Off-Road Adventures Magazine home Improvement Enthusiasts Information on these active subscribers has been overlaid with demographic and lifestyle information
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Live from ECMOD: Search, Yes; Call Center, No
(Catalog Age) How can the self-described largest technology seller in the U.K. have no call center and no stores, aside from a few airport shops? Easily,