Chief Marketer Staff
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Spiegel Seeking To Sell Eddie Bauer HQ
(Catalog Age) Spiegel Group has filed a motion with the United States Bankruptcy Court for the Southern District of New York to hire a real estate broker
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Reebok Teams Up With The American Heart Association
Reebok International Ltd. has entered a first-time sponsorship of the 2004 American Heart Association’s American Heart Walk. As part of the sponsorship,
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Gift Cards Gain in Popularity: Study
Some 45% of the U.S. adult population, or 97 million people, purchased a gift card over the last 12 months, compared to just 23% in a similar survey conducted
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Live from ECMOD: “Hot” a Hot Word No More
(Catalog Age) “Too often we don’t create messages, we excrete them,” declared legendary copywriter and Direct columnist Herschell Gordon Lewis during
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Lake Group Manages Lycos E-mail and Postal
Lycos has chosen Lake Group Media Inc. to manage its e-mail and postal files, effective Nov. 19. The postal master file contains 8.8 million postal addresses,
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LG Mobile Launches Campaign for Sports Championships
LG Mobile Phones began a five-year marketing campaign supporting its LG Action Sports Championships, with more than $650,000 in prize money to be awarded.
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After a Long Stretch, Cotton, Inc. Switches Ad Agencies
After a 31-year run with Ogilvy & Mather, Cotton, Inc. has selected DDB Worldwide as its new advertising agency after a three-month review. Spending will
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Direct Marketing Merger and Acquisition Activity on Rise: Report
Several large consolidations drove a 127% increase in direct marketing merger and acquisition activity during the third quarter, according to a new report
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List and Database News
Off-Road Adventures Magazine home Improvement Enthusiasts Information on these active subscribers has been overlaid with demographic and lifestyle information
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The Influentials
The Influentials ED KELLER and JON BERRY (The Free Press, January, 2003) One American in ten tells the other nine how to vote, where to eat and what to