RadioShack this month is sponsoring the Major League Soccer Cup halftime show in Carson, CA.
The Nov. 23 event, starring singer and songwriter Michelle Branch and RadioShack celebrity spokesperson Daisy Fuentes, is an effort to raise the company’s profile among youth and Hispanic markets. The budget for the show falls among the mid-six figures.
Postcards will be distributed to attendees as they enter the stadium to promote the halftime event. During the halftime show, soccer players will lob 20 RadioShack-branded soccer balls into the stands. Each ball will include a RadioShack gift certificate for under $20. Daisy Fuentes will also give away a pair of seats on the field for the second half of the game.
“This event is a smart effort to customize the brand and market it to both young and Hispanic audiences,” said Tom Murphy, executive VP Six Degrees, Chicago, which handles the event.
Signage and branded apparel support.
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