Chief Marketer Staff

• To Our Readers

  Direct Newsline will not publish a Friday edition. Our next regular issue will come out Monday, Dec. 1. We wish our readers a safe, happy and healthy

• E-Mail Effectiveness Up: Study

  E-mail campaigns are being delivered with greater efficiency, and a greater percentage of recipients are opening them, according to a study from Bigfoot

• Wunderman Names Wolfgang Haf CEO, Wunderman Europe

  Wolfgang Haf has been tapped to serve as CEO of Wunderman, Central Europe, a newly created position. The office will unify Wunderman

• Short Cuts

  Global Card Inc., a subsidiary of Victory Capital Holdings Corp., has signed a marketing agreement with Rex Enterprises of Los Angeles. Rex Enterprises

• Sears Predicts First $5 Million Online Sales Day

  Sears anticipates that its online properties will record $5 million in sales during a single day for the first time during the Thanksgiving weekend. The

• NEDMA Issues Calls for Creative Excellence Contest

  The New England Direct Marketing Association has issued a call for submissions to its Creative Excellence in Direct Marketing contest. Award categories

• Federal Spam Bill Heads for President’s Desk

  Direct marketers breathed a sigh of relief over dinner Tuesday night. The U.S. Senate pushed through by unanimous consent the anti-spam legislation that

• Loss of Telco Biz Hurts Consumer Direct Revenue, but Turns Profit

  Consumer Direct of America recorded a third quarter net profit of $33,823 on sales of $2.5 million. The Las Vegas-based mortgage consolidator recorded

• Federal Spam Bill Heads for President’s Desk

  Direct marketers breathed a sigh of relief over dinner Tuesday night. The U.S. Senate pushed through by unanimous consent the anti-spam legislation that

• List and Database News

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