Chief Marketer Staff

• Consumer Marketers fuel DM Rebound, Direct Survey Finds

  That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more

• List and Database News

  Virtumundo Walter Karl has been named manager of the Virtumundo children’s product shoppers list. It contains the names of 59,111 consumers who have responded

• Worldata to Manage PBI Media Magazine

  Worldata will be managing nine PBI Media Magazine subscriber files as of Dec. 1. There are more than 250,000 subscribers’ records in the master file.

• Burger King On-Base Campaign Targets U.S. Military

  Burger King kicked-off the “Get With The Spirit, Soldier” holiday marketing campaign last week for the Army and Air Force Exchange Service’s network of

• Acxiom’s Paul M. Williams Dies in Car Crash

  Paul M. Williams, a sales leader at Acxiom Corp., was killed in a car crash Sunday afternoon. Williams was 56. According to published reports, Williams

• Shapiro Opens Shop Dec. 1

  Former Momentum North America CEO Mark Shapiro opens shop Dec. 1 in St. Louis with a handful of staffers and promises of business from auto, entertainment,

• McDonald’s Issues Consumer Advisory on Play-Doh Toy

  McDonald’s Corp. alerted retailers and consumers last week to remove Hasbro, Inc.’s Play-Doh McNugget Mini-tool from their shelves. The product meets

• Rolling Stone and Rhino Promote Top 500 Albums

  The editors of Rolling Stone magazine have compiled their list of the 500 greatest albums ever recorded, and all 500 will be available for purchase at

• DC Metro May Add Ads

  Washington, DC Metro plans to sell ad space on subway trains and tunnels in an about-face on its long-time clean-station policy. Metro will put ad wraps

• Short Cuts

  Ray Grace, formerly president of Creative Direct Response Inc., will step into the role of chairman of the board. Geoff Peters, who had been executive