Chief Marketer Staff

• Consumer Marketers fuel DM Rebound, Direct Survey Finds

  That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more

• MKGT Services Wants to Change Its Name

  MKTG Services has changed its Nasdaq ticket symbol from MKTG back to MSGI. In addition, the relationship marketing services company said it would seek

• Short Cuts

  Ray Grace, formerly president of Creative Direct Response Inc., will step into the role of chairman of the board. Geoff Peters, who had been executive

• 21st Century Wins Exposures File

  21st Century Marketing Inc. has been named manager of the Exposures catalog buyers list, effective Dec. 1. Included on the file are the names of 171,739

• Burger King On-Base Campaign Targets U.S. Military

  Burger King kicked-off the “Get With The Spirit, Soldier” holiday marketing campaign last week for the Army and Air Force Exchange Service’s network of

• Mail Stream: A Report on Incoming Direct Mail

  Handgun manufacturer Smith & Wesson has launched a new catalog of female-oriented merchandise including bedding and homeware.

• McDonald’s Issues Consumer Advisory on Play-Doh Toy

  McDonald’s Corp. alerted retailers and consumers last week to remove Hasbro, Inc.’s Play-Doh McNugget Mini-tool from their shelves. The product meets

• Rolling Stone and Rhino Promote Top 500 Albums

  The editors of Rolling Stone magazine have compiled their list of the 500 greatest albums ever recorded, and all 500 will be available for purchase at

• DC Metro May Add Ads

  Washington, DC Metro plans to sell ad space on subway trains and tunnels in an about-face on its long-time clean-station policy. Metro will put ad wraps

• Acxiom’s Paul M. Williams Dies in Car Crash

  Paul M. Williams, a sales leader at Acxiom Corp., was killed in a car crash Sunday afternoon. Williams was 56. According to published reports, Williams