The editors of Rolling Stone magazine have compiled their list of the 500 greatest albums ever recorded, and all 500 will be available for purchase at the Rhino Web site, www.rhino.com/rs500, beginning Nov. 19.
In addition to cross-promotions between the two partners, a sweepstakes has been created with Blue from American Express to further spread the word on this offer. From Nov. 18 until Jan. 20, all entrants will have the opportunity to win a Rhino CD jukebox containing 100 albums of their choice from the list. Though the sweeps is open to the public, more than four million AmEx Blue Card members will be targeted with a mailer directing them to the Rolling Stone 500 Web page.
The deal to sell these releases at Rhino.com is a first for the label, which has never before offered its competitors’ CDs for sale. Every in-print album on the Rolling Stone 500 will be available.
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