Chief Marketer Staff, Author at Chief Marketer

How to Build and Market a New Category

To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.

Agencies

Campaign Management: The Rise of the Offer

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert

Marc Speichert, L’Oreal CMO talks shop with Forbes.

Four Must Have Digital Marketing Competencies

This article helps us understand and employ these four must-have digital marketing competencies.

Agencies

300% Conversion for Sony Rewards Loyalty Program

Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

Social

Tips to Manage Negative Social Media Feedback

Tips and ideas to tackle common social media marketing problems like negative feedback as well as other issues.

Data & Analytics

Are Your Emails Getting Opened? Infographic

This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

Q&A: Sylvan Learning’s Julia Fitzgerald on the CMO/CTO Relationship

We sat down with Fitzgerald to talk about how tech has changed the marketing world, why CMOs and CTOs need to work together to achieve success for a company.