Chief Marketer Staff
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Orchestrating for effect
Not long ago, most major promotion agencies were independent. Today, with both the demand for integration and group ownership of agencies, many promotion
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Agencies
News briefs/directmag.com
11/13 COLLECTIBLES DMer FRANKLIN MINT notified 200 employees that they would be downsized as part of a general restructuring. The company plans to develop
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Batteries Included
In the spring of 1976 my mother opened her front door to discover my Uncle Hardy on her doorstep with his pillow under one arm and a suitcase in each
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Agencies
Marketing Well to Women Pays Off
What do women want? It turns out they want some very specific things from online marketers. And since women now comprise 51% of the Internet population,
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Agencies
Trading Nothing for Something
Here’s a riddle for you. Name something that’s costly and colorless. More often than not, it serves no useful purpose. Direct marketing merchants can’t
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Loose Cannon: Another Day, Another Dollar Surcharge
As if business travel weren’t irritating enough, try staying in a hotel that levies additional fees for every small amenity – including such “luxuries”
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EB2B Cuts Its Net Loss in Third Quarter
EB2B Commerce Inc., a firm that offers transaction management services to business-to-business marketers, suffered a 1% revenue decrease during the third
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List and Database News
Virtumundo Walter Karl has been named manager of the Virtumundo children’s product shoppers list. It contains the names of 59,111 consumers who have responded