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Chief Marketer Staff

  • Richard Tooker Joins KnowledgeBase Marketing

    Richard N. Tooker has joined Richardson, TX-based KnowledgeBase Marketing as vice president, solutions architect. He will offer consulting services to

  • Agencies

    Senate Approves Credit Reporting Act

    The U.S. Senate passed the National Consumer Credit Reporting System Improvement Act of 2003 by a 95-2 vote Nov. 5. Among other provisions, the act provides

  • Agencies

    Catalog Expert Maxwell Sroge Dies

    Catalog and direct marketing consultant Maxwell Sroge, 76, died Nov. 3 in Evanston, IL. Marketers remembered Sroge as a larger-than-life character who

  • New Landscape in St. Louis

    It’s time for a new map of St. Louis. Management shifts this year at Momentum North America and Zipatoni resulted in at least three start-up shops and

  • New Products and Services

    Centrus GeoStan, a business geographics program, now features the ability to link data from a variety of vendors, as well as Census Bureau information.

  • Agencies

    Nonprofit Cooperative Postal Rule Takes Effect

    Despite opposition from several ranking Democrats, the U.S. Postal Service’s new nonprofit cooperative mailing rule took effect Nov. 13. Rep. Henry A.

  • Snapple Snafu

    New York City’s comptroller has called for the city to cancel $166 million in deals with Snapple Beverage Group that gave the company the right to sell

  • Agencies

    Why Isn’t Shopping More Enjoyable?

    Lately, fewer consumers find shopping to be enjoyable enough that they’re willing to make time to browse. From 2000 to 2003, those who like to shop have

  • Agencies

    California Nightmare

    The California anti-spam law has made e-mail marketers frantic. Others are banking on the fact that a federal spam bill will pass before the state law,

  • Corrections

    There was a misstatement in a story about Cabela