Chief Marketer Staff

• Agencies

  How Glad Can Limited Tidings Be?

  Anybody who says Nostalgia ain’t what it used to be probably doesn’t remember the annual Official Bethlehem Christmas Plate. If you were around in the

• Mailers Support Some GAO Stands on CSRS Law

  Industry groups supported a General Accounting Office position recommending Congress repeal part of a new law affecting the U.S. Postal Service. The part

• Agencies

  The PG-13 Trap

  This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.

• Agencies

  Telemarketing Tales From the Flight Deck

  An hour into a recent flight to Chicago, the phone nestled in the seatback facing me rang. I was the only traveler in my row, so I picked up the handset.

• Agencies

  Why Isn’t Shopping More Enjoyable?

  Lately, fewer consumers find shopping to be enjoyable enough that they’re willing to make time to browse. From 2000 to 2003, those who like to shop have

• Agencies

  letters to the editor

  JUST LEAVE ‘EM ALONE I must be wacky. I honor the do-not-call lists even without the enforcement of the government’s penalties. Why? Because those signing

• ICOM Expands Vehicle Ownership Files

  ICOM Information & Communications Inc. has more than doubled the size of the vehicle ownership information within its TargetSource file, to 5.8 million

• Consumer Marketers Fuel DM Rebound, Direct Survey Finds

  That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more

• O’Currance Teleservices Adds Inbound Call Center

  O’Currance Teleservices has cut the ribbon on a new call center facility. The new location will feature 100 seats, was well as six supervisor stations,

• Adam & Eve Rolls Out Canadian Billboard Program

  Adam & Eve, an adult products marketer based in Hillsborough, NC, has launched a billboard program in Toronto. The outdoor ads feature a special Web page