Chief Marketer Staff

• Agency Moves

  James Heekin tapped as president and COO of Euro RSCG Worldwide, New York City. Robert Bernard joined New York City-based Alloy, Inc. as CEO of the company’s

• Agencies

  Nonprofit Cooperative Postal Rule Takes Effect

  Despite opposition from several ranking Democrats, the U.S. Postal Service’s new nonprofit cooperative mailing rule took effect Nov. 13. Rep. Henry A.

• Adam & Eve Rolls Out Canadian Billboard Program

  Adam & Eve, an adult products marketer based in Hillsborough, NC, has launched a billboard program in Toronto. The outdoor ads feature a special Web page

• DNC’s Silver Lining

  In the Brave New World in which marketers are being told by government who not to call and, likely soon, who not to e-mail, promotion marketers have found

• Agencies

  RSA Builds on Lead-Generation Effort

  To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune

• Garbage strike

  In an earlier life, when I was the executive editor of our sister publication, Catalog Age, I worked for an editor who had built a reputation for speaking

• Agencies

  DMers Await Do-Not-Call Verdict

  A three-judge appeals panel is expected to rule late this month or in early January on the legality of the Federal Trade Commission’s national do-not-call

• Short Cuts

  IMN Inc. is offering a new service for the e-newsletters and blogs it manages for clients. The electronic publications are automatically picked up through

• ICOM Expands Vehicle Ownership Files

  ICOM Information & Communications Inc. has more than doubled the size of the vehicle ownership information within its TargetSource file, to 5.8 million

• Consumer Marketers Fuel DM Rebound, Direct Survey Finds

  That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more