Chief Marketer Staff

• Locking Down, Online

  Fraud. This one word can generate sheer terror in promotion managers. When it comes to sweepstakes, contests and games that rely on the Internet or telecommunications

• Agencies

  RSA Builds on Lead-Generation Effort

  To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune

• Agencies

  Rich Media Performs for B-to-B Online

  Businesspeople don’t have time to contend with online technology. Flash and other rich media doesn’t dazzle them. They want marketers to get right to

• ICOM Expands Vehicle Ownership Files

  ICOM Information & Communications Inc. has more than doubled the size of the vehicle ownership information within its TargetSource file, to 5.8 million

• Consumer Marketers Fuel DM Rebound, Direct Survey Finds

  That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more

• Adam & Eve Rolls Out Canadian Billboard Program

  Adam & Eve, an adult products marketer based in Hillsborough, NC, has launched a billboard program in Toronto. The outdoor ads feature a special Web page

• Agencies

  DMers Await Do-Not-Call Verdict

  A three-judge appeals panel is expected to rule late this month or in early January on the legality of the Federal Trade Commission’s national do-not-call

• Short Cuts

  IMN Inc. is offering a new service for the e-newsletters and blogs it manages for clients. The electronic publications are automatically picked up through

• Richard Tooker Joins KnowledgeBase Marketing

  Richard N. Tooker has joined Richardson, TX-based KnowledgeBase Marketing as vice president, solutions architect. He will offer consulting services to

• Agencies

  Senate Approves Credit Reporting Act

  The U.S. Senate passed the National Consumer Credit Reporting System Improvement Act of 2003 by a 95-2 vote Nov. 5. Among other provisions, the act provides