Chief Marketer Staff

• Agencies

  DMA’s Woolley Asks Senate to Limit FTC Power Expansion

  If House bill H.R. 4173 becomes law, it will broaden the Federal Trade Commission’s powers far beyond where they are now—with unforeseen and potentially chilling consequences for direct marketers. Linda Woolley, the Direct Marketing Association’s executive vice president of government affairs, brought this message to the Senate in an effort to pare back some of the bill’s provisions.

• Agencies

  Meet the Broker: Arlene Baum

  Today we meet Arlene Baum, vice president of Bush List Co., which was acquired by Atlantic List Co. in February.

• Email

  Only 20% of Sites Follow Up Abandoned Carts with E-mails

  Only 20 of the 100 websites visited by the E-tailing Group for its fourth-quarter mystery-shopping study sent follow-up e-mails in response to abandoned shopping carts. Even so, that

• EBay Sued for Violating Disabilities Act

  A federal class-action lawsuit filed against eBay claims that the auction website discriminates against hearing impaired because it requires potential sellers to verify their identity via telephone.

• Email

  New Tools and Tips to Strengthen the E-mail and Social Media Bond

  The week ended March 13 was the first time that Facebook was the number-one online destination in the U.S., topping Google. So this seems as good a time as any for two marketing solutions providers to release software that aims to integrate social media efforts into cross-channel campaigns.

• Data & Analytics

  MeritDirect, Penton Partnership Goes Beyond List Sales

  MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media

• SEC Complaint Details Gupta’s Alleged Abuses

  Did former infoGroup chairman and CEO Vinod C. Gupta really charge his company more than $9 million in personal expenses? The Securities and Exchange Commission alleged he did, and court papers detail both the calculations behind its allegations, as well as its claims of stock manipulations by Gupta.

• Hormel Educates People on Ways to Use Spam

  If you’re one of those people who might not be sure what to do with Spam, that canned meat from Hormel made mostly from pork, it’s a good idea that the company is going to give you some recipes.

• Studies Chart Facebook’s Popularity, Market Share, Viral Power

  If you’re the type to wait for hard data before readjusting your marketing to take in social media, prepare to be persuaded

• MTV Hires Jordan Berman as SVP Integrated Marketing

  MTV has a new senior vice president of integrated marketing