Chief Marketer Staff
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Acxiom Acquires Claritas Europe
Acxiom Corp. has agreed to acquire Claritas Europe from VNU N.V. The purchase price was $40 million. The transaction is expected to close within 30 days.
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E-Retailers Upbeat About Holiday Season: Survey
Seventy-one percent of online retailers are feeling optimistic about the holiday season, up 4 percent from two weeks ago, according to a new survey by
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Latham Opens Hawaii Office
Chicago-based direct marketing firm Latham | SRM has opened an office in Honolulu, HI. Linh DePledge has been named to head the operation. DePeldge was
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Short Cuts
Targetbase, the Irving, TX-based database/CRM agency, has named Ed Forman as chief technology officer. In his previous role at the company, Forman created
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Live from NCDM: Chicago Bank Tightens Its Targeting
BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people aged 55 and over. That
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DMA Hails Passage of FCRA Extension
The Direct Marketing Association, relieved that tough state privacy laws like California’s will now be overridden, has applauded passage of the Fair and
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J. Crew’s Direct Sales in Planned Decline
J. Crew Group Inc. reported a 47% decline in its direct sales, blaming it mostly on planned reduction in catalog page counts and elimination of several
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List and Database News
Music Player Enhance Masterfile MKTG Services has been named manager of the Music Player enhanced masterfile. It includes the names of over 203,000 active