The Direct Marketing Association, relieved that tough state privacy laws like California’s will now be overridden, has applauded passage of the Fair and Accurate Credit Transactions Act of 2002. The bill, which permanently extends the Fair Credit Reporting Act’s preemption of state laws, was signed into law by President Bush on Thursday.
“The extension of FCRA benefits all Americans, but is also of critical importance of the direct and interactive marketing industry,” said Jerry Cerasale, the DMA’s senior vice president-government affairs, in a statement.
Cerasale continued: “We are especially pleased that the legislation pre-empts the states from enacting a patchwork quilt of disparate and confusing privacy laws that would throw up roadblocks to the vital information-sharing processes among businesses that directly benefits consumers in the form of highly targeted and competitive offers that cross state political boundaries.”
HR2622 was sponsored by Rep. Spencer Bachus (R-AL). FCRA was set to expire Dec. 31.
Network
