Chief Marketer Staff

• Complex Orders Increase Online Shopping Cart Abandonment: Study

  The good news is that potential customers are no longer abandoning online shopping carts because of technology issues. The bad news is that complex order

• Wellspring Capital Management Acquires Edwin Watts Golf

  Edwin Watts Golf, a golf equipment and accessories marketer, has been acquired by Wellspring Capital Management LLC. Terms were not disclosed. The Fort

• CommercialWare Takes Possession of OrderMotion

  CommercialWare Inc. has acquired OrderMotion, an ASP direct commerce system provider. OrderMotion provides direct commerce targeting for small- to medium-sized

• OfficeMax Shareholders Take Boise Cascade Stock in Acquisition Deal

  OfficeMax shareholders elected to receive $1.4 billion in Boise Cascade stock and cash in return for the outstanding shares of OfficeMax. The transaction

• American, Scholastic Promote Classroom Reading

  American Airlines and Scholastic will sponsor Scholastic Read For 2004, targeting 8 million consumers in schools and in the air. Scholastic has put kids’

• Agencies

  A&E Network Launches Nationwide Campaign

  A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams

• Insignia Reduces Work Force

  In-store marketing company Insignia Systems, Inc. cut its work force Friday by 21, or 17%, in a move to preserve its competitive position. The company

• Nickelodeon Promotes Samantha Maltin

  Nickelodeon has promoted Samantha Maltin to VP-business development, promotions. Samantha Maltin In her role, Maltin is responsible for developing on-

• NYC Comptroller Asks for Audit of Snapple Deal

  The New York City Comptroller is not satisfied with answers about the bid process that led to $166 million in deals between Snapple Beverage Group and

• List and Database News

  United States Historical Society The 66,646 active members within this file belong to an organization that supports museums, educational facilities, foundations