Chief Marketer Staff

• Chick-fil-A Ads Halted Amid Mad Cow Concerns

  Chick-fil-A has temporarily put a stop to its ad campaign, which features cartoon cows persuading consumers to choose chicken instead of beef, citing

• PA AG Fines Time Life for DNC Violations

  Time Life Inc. has agreed to pay $30,000 to resolve alleged violations of Pennsylvania

• Yahoo to Dump Google As Search Engine of Choice: Reports

  Yahoo! Inc. will drop Google as the primary search engine it offers, according to the Wall Street Journal. Wire reports speculated that Yahoo!, which

• P-O-P Agency Founder Richard Leeds Dies at 82

  Richard H. Leeds, the co-founder of Thomson-Leeds P-O-P advertising agency, died Christmas morning of heart failure at North Shore Hospital in Manhasset,

• Worldata Awarded Pal Publications’ Manufacturing Files

  Worldata has been chosen to be the exclusive manager of Pal Publications

• Progresso Soup Warms Ice Palace Crew

  General Mills feeds a hometown crowd on Wednesday, serving Progresso Soup to volunteers building the St. Paul Winter Carnival Ice Palace. The Progresso

• List and Database News

  Gardener

• Holiday Online Shopping Up 35% From 2002’s Levels

  Consumers spent $18.5 billion online during the 2003 holiday season, up 35% from the $13.7 billion they spent during the two months leading up to the

• Wal-Mart Hosts Slim-Fast Challenge

  Slim-Fast is revving up New Year’s resolutions with a four-month promo exclusive to Wal-Mart stores. The 2004 Slim-Fast Challenge kicks off Jan. 10 with

• GM Builds Traffic with $50 Million Give Away

  General Motors Corp. is dropping $50 million on a give-away promotion to generate traffic in its showrooms and build awareness. The automaker plans to