Chief Marketer Staff

• Mobile

  M&C Saatchi Buys Inside Mobile

  M&C Saatchi has purchased Mobile marketing firm Inside Mobile for an undisclosed amount.

• Alleged Robocall Operation Settles With FTC

  An operation that allegedly used millions of pre-recorded telemarketing messages to fraudulently pitch extended auto warranties to U.S. consumers will pay more than $655,000 in consumer redress and will be permanently banned from telemarketing, as part of a settlement with the Federal Trade Commission, according to the FTC.

• American Apparel Income Drops

  American Apparel Inc. posted net income of $3 million for the fourth quarter, a decrease from $3.9 million in the prior year

• Agencies

  Crew Renews Contract with Quad Graphics

  J. Crew Group Inc. has renewed its printing and production contract with Quad Graphics.

• Jim Beam Turns to Engagement: Q&A

  Jim Bean Bourbon, the world’s No. 1 selling bourbon, is changing the game, shifting its marketing strategy from traditional advertising to consumer engagement

• Odwalla Unveils a Fresh Look for Facebook, Music Festivals

  Healthy beverage maker Odwalla is ramping up its Facebook presence and tuning up its 2010 festival sponsorships with a new “Campaign Against Ordinary” marketing effort

• House Party Hires COO and CPO

  House Party, a consumer activation and experiential marketing company, has hired Jon Yaged, formerly of Disney Publishing, as chief operating officer

• L’Oreal Face Washing Stations Let Students Try Cleanser

  One of the long-proven means of getting consumers to buy a product is to let them try it

• Agencies

  Meet the Broker: Melissa Fernandez

  Today we meet Melissa Fernandez, senior account executive at Amerilist in Pomona, New York, where she’s been for the past three years concentrating on the online and mobile marketing areas.

• BOG Okays Request for Five-Day Delivery Plan

  The U.S. Postal Service Board of Governors gave the USPS the go-ahead to request an advisory opinion from the Postal Regulatory Commission on its plan to cut mail delivery to five days.