Chief Marketer Staff

• Brazil Hands Out Condoms for Carnival

  The Brazilian government is promoting safe sex during Carnival by giving away 10 million condoms. The giveaway is part of the Health Ministry’s anti-AIDS

• Live from the DMA’s Catalog-on-the-Road Day: Relationships Key in Multichannel Strategy

  In a multichannel environment, relationships with customers are more important than ever to build brand, according to Jeffrey P. Kleinfelter, senior research

• NBA TV Plays All-Star Weekend

  NBA TV today launches marketing initiatives for the NBA All Star Weekend Feb. 12-16 in Los Angeles and across the country. “All Star Weekend is the ultimate

• Live from the DMA’s Catalog-on-the-Road Day: Don’t Be A Volunteer

  If the FBI comes calling and asks you to hand over data on a customer, don’t just volunteer the information in a patriotic fever. Wait for a subpoena.

• Microsoft Splits CRM Duties Between MRM Partners and Young and Rubicam

  Microsoft Corp. has centralized its customer relationship management responsibilities at two agencies specializing in customer contact: MRM Partners,

• Nielsen to Sell TiVo Data

  TiVo Inc. and Nielsen Media Research have cut a deal that lets Nielsen market data collected from TiVo’s one million-plus subscribers, reports The Wall

• Live from the DMA’s Catalog-on-the-Road Day: Mailings Will Be Up, But So Will Competition

  The industry can expect to see a seven to 15% increase in catalog mail volume this year, according to Ben Perez, president of list management/brokerage

• Agencies

  Unilever Launches Carb Options with Online Sweeps

  Unilever launched Carb Options low-carb products this week, jumping on the nationwide low-carb hype. An online instant-win game at www.carboptions.com

• News Briefs

  SHOWTIME: has joined forces with Women.com to promote the new series The L Word. Showtime Networks will award one grand-prize winner $10,000 in the “L

• Nielsen to Sell TiVo Data

  TiVo Inc. and Nielsen Media Research have cut a deal that lets Nielsen market data collected from TiVo’s one million-plus subscribers, reports The Wall